Cowboy Lawn Care

This Pro Story

Cowboy Lawn Care is a proudly woman-owned and family-operated lawn care company based in Murfreesboro, Tennessee. Founded by Travis Dean and Ashley Dawn, both country music songwriters with a deep passion for the land and their community, Cowboy Lawn Care is more than just a business—it's a tribute to family legacy and the values that have been passed down through generations. Ashley Dawn, a determined and visionary entrepreneur, leads the company with the heart of a mother and the strength of a warrior. With a rich background in music and business, Ashley brings a unique touch to every project, ensuring that each lawn is not only well-maintained but also embodies the spirit of creativity and care. Her commitment to excellence and customer satisfaction has made Cowboy Lawn Care a trusted name in the Rutherford County area. Travis Dean, drawing inspiration from his grandfather "Cowboy," who owned Gil's Bobcat Service, carries forward the traditions of hard work, integrity, and respect for the land. Together, Travis and Ashley are dedicated to creating beautiful, low-maintenance landscapes that reflect the natural beauty of New Mexico while being perfectly suited for the Tennessee climate. At Cowboy Lawn Care, we believe in the power of family, the importance of community, and the value of working together to achieve something beautiful. Whether you're looking for regular lawn maintenance, a stunning rock garden, or a complete landscape transformation, Cowboy Lawn Care is here to bring your vision to life with a personal touch. Our services are designed to meet the needs of our neighbors in Murfreesboro and the surrounding areas, and we are committed to delivering exceptional results with every project. As a family-operated business, we take pride in working alongside our children, teaching them the importance of hard work, creativity, and the joy of building something together. Join us at Cowboy Lawn Care and experience the difference that a woman-owned, family-operated business can make. Let us help you create the outdoor space of your dreams while honoring the values that make our community strong.

How many years have you been in landscaping business, and what inspired you to get started?

We started Cowboy Lawn Care with a vision to create the life we’ve always dreamed of—a life where family comes first and where we can blend our passions into a cohesive, fulfilling journey. For us, this business is not just about providing top-notch lawn care services; it’s about creating an environment where we can work together during the day, build something meaningful with our hands, and nurture our creativity. By day, we’re out cutting grass, creating New Mexico inspired landscapes and building a business that reflects our values of hard work and integrity. By night, we come together to make music, sharing our love for creativity and expression with our community and friends. But most importantly, Cowboy Lawn Care allows us to raise our children in a home where they have both parents fully present, working together as a team in every aspect of life. It’s a way for us to teach them the values of dedication, hard work, and the importance of family, all while ensuring that we’re there for every important moment. This business is our new beginning, a labor of love that allows us to live our dreams, support our family, and stay true to the principles that matter most to us.

How does your work stand out from other lawn service companies in the area?

Cowboy Lawn Care stands out from other lawn service companies in the area because we combine deep family values with innovative landscaping concepts. Our approach is rooted in the principles passed down from Travis's grandfather, Cowboy, who taught us the importance of working together as a family, integrity, and hard work. This legacy influences every aspect of our business, making it more than just a job—it’s a labor of love. What truly sets us apart is our unique offering of New Mexico-inspired landscaping, which we call NO landscaping. We create stunning rock gardens that require minimal maintenance, blending beauty with practicality. This innovative approach brings a touch of the Southwest to Rutherford County, providing a distinctive alternative to traditional lawn care. Additionally, our commitment to personal service is unmatched. We don’t just see our customers as clients; we see them as part of our extended family. We work alongside each other, not just in business but in life, and we bring that same sense of collaboration and care to every project we undertake. Whether it's through our meticulous attention to detail or our customer loyalty programs, we aim to build lasting relationships based on trust, creativity, and shared values.

What advice do you have for a customer looking to hire a provider like you?

When choosing a lawn care provider, it’s essential to partner with a company that not only delivers high-quality work but also aligns with your values and vision. At Cowboy Lawn Care, we bring a unique blend of traditional family values, creativity, and personalized service to every project. We treat our customers like family, working closely with you to create beautiful, functional outdoor spaces that require minimal upkeep. With our deep commitment to the Rutherford County community and a strong foundation in integrity and hard work, we’re not just providing a service—we’re building lasting relationships and ensuring your satisfaction for the long term.

What do you like most about the lawn care industry?

What we love most about the lawn care industry is the opportunity to use our hands to build something meaningful, be creative, and work alongside each other in love and business. We're also excited to bring the unique flavor of New Mexico landscaping to Rutherford County by introducing our concept of NO landscaping—beautiful rock gardens that require minimal maintenance. This approach allows us to combine our love for creativity and hard work with the practical benefits of low-maintenance landscapes, offering something truly special to our community.

What areas do you mainly service?

Cowboy Lawn Care primarily services the Rutherford County area, including Murfreesboro and the surrounding communities.